• TALKS

    • RESEARCH

    • WORKSHOPS & TRAINING

    • STRATEGIC FORESIGHT

    • FUTURES-DRIVEN-INNOVATION

    • DESIGN YOUR FUTURE

    • PROGRAMS & PROCESSES

    • DESIGN-DRIVEN-INNOVATION

    • PRODUCT/ SERVICE/ BUSINESS DESIGN

    • [ROC] REGENERATIVE ORGANIZATION CANVAS

    • [ROC] WORKSHOPS & TRAINING

    • [ROC] STRATEGY

↓ scroll to know how ↓

 
 

REGENERATIVE FUTURES

The best strategy on a damaged planet is to regenerate it. WE NEED TO ACT now!

NASA’s Scientific Visualization Studio

It is hard to make sense of the climate reality, planetary boundaries, and the systemic complexity of our impacts on the planet.

I can help you with that, no doomism or tales of infinite growth.

We need to go beyond “As-Usual":

Business-As-Usual is eroding our planet on an unprecedented scale and keeps accelerating, with oil production set to quadruple in the next years.

Sustainability-As-Usual is greenwashing the way to the ongoing degradation of ecosystems, like a green carpet for the 1%.

Exploitation-As-Usual is the root of our social and planetary decay. The extractivist [colonial/supremacist] mindset that privatizes gains while socializes losses keeps concentrating wealth and increasing inequality.

It is all part of our culture, the consequence of our actions, and especially of our future views.

THE GOOD THING is the

FUTURE IS A POSSIBILITY

together WE CAN CHANGE IT!

 
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LET'S [ROC]

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what to expect of the [rOC]

An actionable framework that helps anyone build an organization for the real world, be it public, private, or third-sector. One that generates a positive and lasting impact beyond Sustainability-As-Usual and greenwashing. It can also be used to map an organization's impact, identify innovation opportunities, or create a regenerative strategy.

Based on 14 years of experience applying sustainability in multiple contexts, from entrepreneurship to the creation of the sustainability strategy of a European multinational. It encompasses all of these learnings and more.

The Regenerative Organization Canvas

[ROC] book

$0+ fair price policy

includes:

  • The full printable canvas

  • The 43-page handbook step-by-step guide on how to use the canvas

[roc] your organization:

  • Talks & training so you can apply it on your own.

  • Experiment the [ROC] in practice. Remotely, or in-person with our facilitators.

  • Our full support tailored to your organization's needs.

    A program designed to create lasting impact from capability building up to the implementation of your Regenerative Strategy.

 
 
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about

VICTOR lopes MASCARENHAS 🦆

work

I help conscious organizations look into the future to act today.

Bridging the gap between tomorrow's challenges and today's opportunities, we can strategize, innovate, and design the Regenerative Futures we need.

For over 15 years, I have led projects and innovation initiatives in Latin America and Europe for clients like Google, Boston Scientific, Takeda, Fujitsu, MetLife, Faerch, DSM, and Oi Telecom. Positively impacting the environment and millions of people in over 10 countries.

I have gone from the macro to the micro—from the Futures to the present—identifying trends and behavior changes to design successful strategies, products, services, and processes for organizations in Brazil and Europe.

Certified in Strategic Foresight by the CIFS —Copenhagen Institute for Futures Studies and the IFTF— Institute for Futures Studies, the oldest Futures think tanks in the world.

From all these experiences, I refined my result-oriented approach to connect

FORESIGHT → STRATEGY → DESIGN

TO RE.THINK → RE.FRAME → RE.DESIGN → RE.GENERATE

🦆 THE marreco WAY

I'm a Carioca [born in Rio] and every Carioca has a nickname. My friends always called me Marreco 🦆 [Drake]. Which is suiting since like a duck, I'm:

collaborative → fly long distances together, leading or following

farsighted → fly high to see beyond the horizon with a bird's eye view

versatile → fly, walk, and swim, navigating any element or terrain

RESilient → migrate for the best weather all year long

 
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clients i helped

 
 

testimonials

Testimonials Slide

“Victor is one of the most brilliant people with whom I have had the pleasure to work. He has an amazing results-driven and comprehensive business understanding, always pushing for data-driven decision-making. We worked together on various strategic projects and I learned a lot from his perspective on leadership and team management. He is a great intrapreneur, an innovation ambassador”

Maressa Bessa
Business Designer at Echos Desirable Futures Lab

“The Foresight Sprint was great. It helped us clarify the direction we wanted to go. Align our projects with our planning and to define the main initiatives that we should focus on to move in that direction.”

LEO EYER
CDO at WDG Group and CEO at Bold°

“Victor was very important as Design Manager, leading the structuring of the innovation lab team and the development of Echos’ consulting services portfolio.
He is also an excellent planner and facilitator of innovation and design workshops. He has a sharp strategic vision and is fully connected to the operation—he is a 100% hands-on leader! […]”

Jacinto Neto
Sustainability and Social Management Analyst at Alcoa

“Victor always provides actionable solutions and ideas, I never found one of your comments or suggestions as not of value, also in the moments of highest pressure and need.
He has great critical thinking abilities, to really listen others and manage to understand, interpret and build up on ideas, translating them into concrete steps that can make the difference.”

Ginevra della Porta
Chief Innovation Officer at SAES Group

 
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cases

foresight

strategy

DESIGN

talks & TRAININGS

 
 

DESIGN YOUR FUTURE

PERSONAL FORESIGHT PROGRAM
Uncertain about the future? Feeling stuck?

    • 3-WORKSHOP PROGRAM + FOLLOW-UP SESSION

    • ONE-YEAR ACCESS TO YOUR PRIVATE DYF BOARD

    • EXTRA READINGS AND CONTENT

    • FULL DYF REPORT

  • In the most difficult time of my life.

    I was 23 when my mom died, and suddenly I had to figure everything out. So, I designed my way out. In an intuitive process, I've used many times since.

    Since then I've tested and improved the process in stealth mode to finally offer it to you. If you feel paralyzed by uncertainty, have too many options or none. Send me a message to see if the program is a good fit for you.

  • from €700
    to €500

 
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Newsletter

An infotaining newsletter packed with Foresight + Strategy!

Subscribe to get 80's nostalgia, time-travels, critical thinking, and the Strategic Foresight Starter's Pack!

 
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what is your strategy for the future?

…remember, hope is not a strategy.